One of the best ways to grow your business has always been word-of-mouth marketing, not only is it organic and adds a lot of value and credibility to your business, but it also helps create a loyal base of advocates for your brand out of your customers and fans.
So, how do you manage the magic of turning your customer base into raving fans and even brand advocates that help organically grow your business? That’s what we’re going to cover today! We’ll be going over 5 things you can do to turn your customer base into your greatest marketing asset!
Know Your Audience
There’s an old saying that goes “knowledge is half the battle. It’s always crucial to know your audience and what they want or need from you. This will be different for every business, so it’s important that you take the time to figure out who exactly you’re selling to.
Are you selling products or services to other businesses? Then your audience is going to be other business owners or decision-makers within those businesses. If you’re selling products or services to consumers, then your audience is going to be individuals.
Just knowing your audience isn’t enough though, you need to figure out what they want or need from you.
This can be done through market research, surveys, interviews, or even just observing your audience and seeing what kind of problems they have that your business could solve.
If you’re dealing in real estate in a particular neighborhood you can try and look into a Facebook group if they got one, maybe there’s a subreddit for the area, always look for presence -whether online or offline- as it can provide you with a lot of information on your market.
Once you know who your target market or audience is and what they want or need, you can start to tailor both your products/services and your marketing to appeal directly to them.
By doing this, you’ll already be miles ahead of your competition who are either trying to appeal to everyone or don’t have a clear audience in mind. Remember; a jack of all trades is a master of none, try to appeal to everyone and you end up appealing to no one.
Give Them What They Want, When They Want It
The second step is to make sure that you’re giving your audience what they want when they want it. This means having a clear understanding of what your audience wants or needs from you and making sure that you’re able to deliver on those expectations.
If your audience is looking for a quick and easy solution to their problem, then you need to make sure that your products/services can provide them with that. If your audience is looking for something that’s high quality and will last long-term, then you need to make sure that your products/services fit that criteria.
You also need to make sure that you’re delivering your products/services when your audience wants or needs them. If they need something right away, then you need to be able to provide it to them immediately. If they’re willing to wait a little longer for a higher quality product, then you need to make sure that you can deliver on that timeline.
The key here is to make sure that you’re giving your audience what they want when they want it. If you can do that, then you’ll be well on your way to creating a raving fan base.
Connect with Them
Connecting with your audience needs to be as deep and as profound as possible, it also needs to be personal. Most of your marketing is done not by just providing a service or a product but by providing certain emotions and you can do this by establishing a connection and providing an experience.
This doesn’t mean that you need to become best friends with them, but rather that you need to find ways to connect with them on a deeper level.
Telling stories is one of the best ways to do this. Stories are a great way to connect with people on an emotional level and to get them to see your business in a different light.
You can also connect with your audience by being open and transparent about who you are, what your business is, and what your goals are. People appreciate businesses that are honest and upfront, so this is a great way to build trust with your audience.
Being active and engaged with them helps your brand or business greatly. This means responding to their comments, questions, and concerns in a timely and professional manner. It also means going above and beyond to help them out whenever you can.
By connecting with your audience on a personal level, you’ll be able to build deeper relationships with them that will last long-term.
Appreciate Their Support
The fourth step is to show appreciation for your audience’s support. This can be done in a number of different ways, but some of the most popular methods include giving them discounts, coupons, or exclusive access to new products or services.
You can also show your appreciation by simply thanking them for their support. This can be done through social media, email, or even in person.
Finally, you can also show your appreciation by giving them a shout-out. This is a great way to show your audience that you’re thinking about them and that you appreciate their support.
By showing appreciation for your audience’s support, you’ll be able to solidify your relationships with them and turn them into raving fans.
Stay Ahead of the Curve
Being good at what you do, or being fast is no longer enough. You need to keep evolving and improving to meet your audience’s needs. This means that you need to constantly be on the lookout for ways to improve your products/services.
It also means that you need to be willing to make changes to your business to better meet the needs of your audience. They must feel heard. This could mean anything from changing your pricing to adding new features to your products/services.
Finally, it also means that you need to keep your finger on the pulse of your audience’s needs and wants. This means staying up-to-date with their latest trends and desires. This helps boost customer satisfaction to new heights, almost instantly translating into bigger numbers!
By constantly evolving and improving to meet your audience’s needs, you’ll be able to keep them as raving fans for years to come.
If you follow these five steps, you’ll be well on your way to creating a raving fan base for your business. Just remember to always put your audience first and you’ll be sure to succeed.
What you want is not just to make a sale or close a deal, you want to create a relationship, to build trust. They have to know that you want to serve them and you want to help them.
You have to also provide them what they want better & faster than everyone else, you have to make their customer journey a lot more engaging. Saving time and optimizing processes, including your customer service, can put you ahead of most of your competitors. One way to do so would be by hiring virtual assistants.
We can help with that, our goal has always been to set up systems and processes that turn your vision into a reality all through the use of virtual assistants. You need someone to take care of all that grunt work you need to do? Cold calling or prospecting for new clients? Do your market research for you? Handle customers? A VA can help with all this and a lot more!
We understand that your business may have specific needs so something as general as “hiring a VA” without any in-depth info can be a major investment and you need to know that you can count on us. So, how about we talk a little to make sure we understand your needs and can serve you with the right fit?
And hey, our VAs come with a Free Forever guarantee, if your VA quits or leaves we just plug someone in with no trouble to you. We even compensate you for any trouble it may have caused. There’s quite literally, nothing to lose.
So, reach out & let’s talk about how we can best serve you.
Don’t be a stranger!